Trust badge Overview

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What is a Trust Badge?

Trust badges are symbols displayed on a website to demonstrate to visitors that the business is legitimate and concerned about data security.

Because the trust seal company has agreed to place their badge on your website, customers will know that all the processes taking place are safe and secure.

Some typical types of trust badge on online store

Generally, trust badges used on website can be classified into five types:

  1. Security Trust Badges validate that the checkout process on an e-commerce site is secure and that customer credit card information is protected.

  2. Payment Trust Badges certify that a business accepts widely used forms of payment, such as Visa, Mastercard, American Express, and PayPal, increasing consumer trust and embodying anti-fraud principles.

  3. Guarantee Trust Badges like a “30-day money-back guarantee” icon can be used to allay potential customers’ fears regarding the purchase by providing reassurance and making it easier to turn doubtful visitors into happy customers.

  4. Shipping Trust Badges like “Free Shipping” or “Free Returns” showcase your store policy and excellent customer service and can help you build customer trust, taking away some perceived risks of shopping online.

  5. Endorsement trust badges that provide third-party validation, case studies, online reviews, professional certifications, and B2B customer logos.

Where to Add Trust Badges on a Website?

Listed below are the most effective parts for adding trust badges to your website:

  • Homepage: Displaying a trust badge like third-party validation on your homepage gives a positive first impression to visitors.
  • Product Page: Adding a guarantee or shipping trust badges to your product page can be a good motivator and the final push for users to finalize their purchase decisions.
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